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LATE MODEL DIRT TESTING
YIELDS EARLY SUCCESS FOR TEAM HOOSIER 

4-29-05
Just one of the new Late Model Dirt tire tread patternsLAKEVILLE, IN (April 29, 2005) -- With a renewed focus on the ever-expanding Dirt Late Model Market and a completely new line of tires, Hoosier Racing Tire has blasted back into victory lane in a big way early in the 2005 season.

With just three months of the racing season complete, the newly redesigned Hoosier Dirt Late Model Tires have collected wins from Mississippi to Maryland and many points in between. From a complete sweep of the Rebel Challenge Weekend at Columbus, Mississippi to the dominance of Steve Francis and Clint Smith in the first two events of the World of Outlaws Late Model Series, Hoosier's new late model products have led the pack early and often.

Regional touring drivers have also found success with the new Hoosier tires as well. Booper Bare raced into the MACS victory lane at Potomac, MD and Scott James carried home the NARA BOB tour money from Paducah, KY on April 23rd.

Although these wins on the national and regional stage have been impressive, Hoosier is just as happy to see the new products have benefited the weekly racer as well. So far in 2005, drivers using new Hoosier late model dirt tires have collected weekly race wins at North Georgia Speedway, Duck River (TN) Speedway, KC (OH) Raceway, Winchester (VA) Speedway, Volunteer (TN) Speedway, Columbus (MS) Speedway, and Rocky Top (OH) Raceway.

Hoosier Late Model Dirt Product Manager Shanon Rush commented, "We're very satisfied with the early season success of the new Hoosier late model dirt tires. Although it was a pretty dramatic change, everyone seems to be adjusting to it very well. We are extremely pleased with the performance improvements--particularly at places like North Georgia and Columbus."

The results come as no surprise to the team at Hoosier Racing Tire. After gaining the solid support of company owners Bob and Joyce Newton, the Hoosier Racing Tire Dirt Product Team, including Engineers, Product Managers, and Distributors, left no stone unturned in their effort to evaluate every portion of the Late Model Dirt tire market in 2004.
 

Hoosier's Late Model Dirt Test Car.Using a solid testing foundation based on the same procedures that helped propel the Hoosier brand atop the Sprint Car market, the Hoosier test team went back to basics and analyzed every step of dirt tire production. Constructions, compounds, and tread patterns were all evaluated and tested, both in the laboratory and on the track. Through this highly detailed and thorough analysis a new line of open competition late model dirt tires was developed.

"Probably the most exciting part of this program is that we have been able to develop a better tire that is more racer-friendly," stated Product Manager Shanon Rush. "We have greatly reduced grooving time with our new tread patterns. We were also able to reduce the number of compounds and constructions available to simplify the choice for the racer."

Despite the immediate success, the entire Hoosier Racing Tire team knows the job is not yet complete. Several more Late Model tests are being planned and work continues on new products designed specifically for the open competition E-Mod and Eastern Modified markets.

For more information on the complete line of new open competition Late Model tire lineup, please contact your local Hoosier Racing Tire Distributor. A comparison chart of the last year's (2004) line and Hoosier's new (2005) tire line can be found here: Hoosier Late Model Dirt Comparison Chart

      

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