HOOSIER HELPS HOST THE ANNUAL
SPEEDWEEK RPM PROMOTERS WORKSHOP
Submitted by: Paula Nate
Workshop is the 93rd produced by Racing Promotion Monthly since 1974.
More than 1300 track operators, their employees, and industry leaders attended
last year's Workshop Series. Racing Promotion Monthly, the idea
newsletter of auto racing promoters, and the Workshops are produced with the
year-round support of K&K Insurance Group, Inc. and Hoosier Racing Tire.
The 34th Workshop Series, in conjunction with Speedweek events, includes the
kick off to the 2007 racing season. Some racing events included the
season starter ARCA race at Daytona International Speedway, with events at
Volusia Raceway Park in Barberville, FL, a ˝ mile dirt track; New Smyrna
Speedway in New Smyrna Beach, FL, a ˝ mile paved oval track; and East Bay
Raceway Park in Tampa, FL, a 1/3 mile dirt oval track, all getting the racing
The three-day RPM Promoters Workshop combines
educational sessions with a trade show. More than 50 firms exhibit
products or services used by promoters. The informality of the Workshop
encourages non-stop mingling between exhibitors and attendees, as attendees
mix educational opportunities with “shopping.” Many promoters come
to the Workshops prepared to do a season’s buying, others watch for new
products, suppliers, and services.
Saunders, Manager of Contract Tire Sales for Hoosier Racing Tire, gave some
opening remarks February 12, 2007 as the meetings got underway. “The RPM
Workshops are designed to help you make your business operate more efficiently
on every level. Hoosier Racing Tire recognizes that every aspect of this
business benefits our efforts at Hoosier Racing Tire, and that is why we
continue with our support of the Workshops and of you. We’ve been a
sponsor of these workshops for over twelve years, and it has helped us build a
lifetime of relationships that have assisted Hoosier Racing Tire in reaching
goals beyond the vision that Bob Newton had for a small racing tire company
over 50 years ago. Our corporate staff and all of our distributors
realize that without those industry-wide relationships, we would not be able
to continue and to move forward. It is one of our top priorities to
maintain all of our existing relationships, and continue building new ones.
Our track record speaks for itself, as we continue to build partnerships with
nearly every sanctioning body throughout North America, and a multitude of
racetracks nationwide. Hoosier Racing Tire is proud to be a part
of this wonderful industry, and looks forward to many years to come.”
The goal of these workshops are to share ideas
and suggestions to help everyone capitalize on their business. Sharing
ideas in seminars is a wonderful learning arena. Another Hoosier Racing
Tire speaker this year was Hoosier Tire Canada’s Nancy and Erica Bicknell.
They spoke about a very different angle that worked for their 3/8 dirt oval
racetrack at Merrittville Speedway in Thorold, Canada. Nancy shared one
“Weird Out There Idea” of lowering your gate / ticket prices.
“Today’s world has a decreasing expendable income. People need to
get a bang for their buck,” said Nancy. “We’ve lowered our gate /
ticket price from $13 per person to $10 per person, and offered family
packages. This has increased sales in our concession and vending areas.
We work hard to keep the kids involved; they are the future of our sport.
We have done things like bike night, autograph sessions, dog contests, and so
on. “ Nancy reminded us that it’s important to keep things on
schedule. “ If you have stands full of kids, and adults that need to get up
the next morning, you want to let them enjoy the finish of the race by getting
the events done in a timely fashion. Another angle that Nancy didn’t
want us to forget was the drivers. “We must find ways to make racing
affordable, and it is possible. More drivers equal more fans.”
The workshops were filled with representatives
from all venues that pertain to racing. From attractions, apparel, audio
video, computer software, fuel, insurance, lighting systems, publications and
printing, safety equipment, sanctioning groups, and let’s not forget - tire
manufacturers. They all were ready to get the racing season off and
Hoosier Racing Tire is proud to be a partner in
presenting the Racing Promotion Monthly.
2007 Hoosier Racing Tire Corp.
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