Hoosier Performance Tire




Hoosier Performance TireLAKEVILLE, IN (September 24) -- After three years of dedicated efforts to introduce the Hoosier brand to the replacement street tire marketplace, Hoosier Performance Tire, and its parent company Hoosier Racing Tire, have decided to discontinue the street tire program.

Introduced in 1999, the Hoosier Performance Tire brand was positioned to bring Hoosier's 40 plus years of racing heritage to the performance street tire aftermarket. Dwindling margins and a general line contraction in the industry forced the difficult decision by the privately held organization from Lakeville, Indiana.

"We just had to face facts. We were not achieving the market penetration we needed to maintain the program. Our distributors and corporate office staff did everything possible to keep the brand alive, but we had to move on."

The "manufacturer" of the Hoosier street tire will assume all control of the remaining inventory and will continue to honor the "limited warranty" on all existing tires. 


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(Note: The Hoosier Pro-Street tire line for street-rods will be unaffected by the decision to discontinue the Hoosier Performance Tire line.)


Hoosier Racing Tire

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